IronOx Clinic

Workflow: Public Clinic Website

Before: A brand-new clinic had no website, so local patients searching for treatment couldn't find it.

Outcome: Showed up on Google for clinic searches within 3 days of launch — far quicker than most new sites. Early search traffic has since doubled, and Google reviews show patients finding the clinic online. Top marks on Google's site-quality checks: Best Practices 100, Accessibility 93, SEO 92.

System: A fast, professional clinic website built so Google understands it from day one and so it loads quickly anywhere. Fifteen blog posts went live at launch to start ranking for what patients search for.

Workflow: Online Booking & Payments

Before: With no online booking, every appointment came through phone and email — too slow for a solo owner, and invisible to anyone searching after hours.

Outcome: Bookings happen on their own, around the clock, with no staff time spent. The phone-and-inbox back-and-forth is gone — and that's admin the owner would otherwise pay someone to do.

System: Patients pick a free slot, pay, and get a confirmation on their own — day or night. Staff see every appointment in one live view. The clinic never has to ring anyone to fill a slot.

Workflow: 5-Role Clinical CRM

Before: Staff needed to handle patient records, signed consent, blood-test results, and GP letters across different roles — without paying for off-the-shelf software and without messy spreadsheets.

Outcome: Staff swap paper and spreadsheets for one tidy system with a full record of every action. Reading blood tests from a photo saves real time per patient, and locked consent means the clinic is legally covered from day one.

System: One system covers the whole patient visit: a guided intake form, signed consent that locks once it's done, AI that reads blood-test results straight from a photo, GP letters and invoices generated for you, and a record of every action for your protection. Each staff member only sees what their job needs.

Workflow: AI Content Machine

Before: Regular blog posts are one of the best ways for a local clinic to win new patients — but writing and publishing one a week is half a day's work no solo owner can keep up.

Outcome: The clinic keeps publishing without a writer, an agency, or more than a few minutes a week. Its presence on Google keeps building on its own.

System: Every Monday it finds the search topic most likely to bring in customers and AI writes the full post. The owner reads it and clicks approve, and it goes live on its own. The owner's whole job is one click.

Workflow: Weekly Search Health Score

Before: A clinic owner has no single view of how findable they are. Google rankings, map results, site health, and whether they show up in AI answers like ChatGPT all sit in separate tools — or nowhere.

Outcome: The owner gets one weekly read on how findable the clinic is — no tool-hopping, no guessing. Problems surface on their own, progress is easy to watch, and the owner can see whether Google is actually bringing in patients.

System: Every week it checks four things — how the clinic ranks on Google, where it shows up on the map across the area, whether the site is healthy and fast, and whether it appears in AI answers like ChatGPT and Gemini — and rolls them into one 0–100 score with a clear to-do list. The owner sees one number and knows what to fix.

Workflow: 5-Platform Social Autopublisher

Before: A solo clinic owner can't keep up a steady presence on five social channels without spending hours a week making and posting content.

Outcome: The clinic stays active on every channel without the owner spending time on any post. Visibility grows as a free side-effect of the content the system already writes.

System: Posts written by the content machine go out on their own to Instagram, Facebook, TikTok, Google Business Profile, and LinkedIn. No posting by hand, no reformatting for each channel.

Workflow: Run the Clinic by Text Message

Before: The clinic's content, SEO, and social tasks involve many steps across many tools. Without something tying them together, each one means remembering what to run and doing it by hand.

Outcome: The owner runs the whole clinic from their phone. The multi-step work happens reliably in the background, and the owner just sends a text.

System: All the automated steps — writing content, checking search, scheduling posts — are wired together to run reliably on their own. On top of that, a chat assistant lets the owner run everything from a text: approve a post, start a search check, check on the clinic, or kick off new content, with no dashboards to open.

Workflow: Reliable, Always-On Platform

Before: A clinic platform this size — website, records system, scheduled tasks, automatic emails and texts, monitoring — would normally need an ops team to keep it running.

Outcome: The clinic gets a fast, reliable platform with scheduled tasks, automatic messaging, and round-the-clock monitoring — with no separate ops team to pay for.

System: The whole platform runs fast and stays online, sends confirmation emails and texts, runs scheduled tasks, and watches itself around the clock — all kept running by one person. If something goes wrong, it can be rolled back safely.