More moneyMore timeLess adminLower riskClearer operationsMore customers

Live project proof

South Wales Driver Medicals

The booking, payments, and admin system for a 7-clinic driver-medicals business — built over a one-page brochure site.

swdrivermedicals.com
South Wales Driver Medicals — the live website

Before the build

A 7-clinic driver-medicals business was running on a one-page brochure site: no online booking, no payments, no records system, barely findable on Google, and a pile of lapsed customers it had no way to win back.

System shipped

The booking, payments, and admin system for a 7-clinic driver-medicals business — built over a one-page brochure site.

What changed

A one-page brochure, rebuilt into the system that runs the business: drivers book and pay online, every slot is protected, all 7 clinics live in one place, roughly 10 hours of admin disappears each week, a lapsed-customer list is won back, and a DVLA fitness-to-drive AI assistant is built and benchmarked.

Workflow modules

More moneyMore timeLess admin

South Wales Driver Medicals

Online Booking & Payments

Workflow: Online Booking & Payments

Before: There was no online booking. Drivers phoned or emailed to arrange medicals across 7 clinics, staff juggled the calendar by hand, and double-bookings were always one slip away.

Outcome: Bookings and payments happen without staff lifting a finger, double-bookings are designed out, and the phone-and-inbox scramble is gone.

System: Drivers book and pay themselves across any of the 7 clinics — by card, PayPal, or cash — and a built-in guard makes it impossible for two people to take the same slot. It's live and taking real payments today.

Proof: Live and taking real card, PayPal, and cash payments — with a guard that makes double-booking impossible.

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Less adminClearer operationsMore time

South Wales Driver Medicals

One System to Run All 7 Clinics

Workflow: One System to Run All 7 Clinics

Before: Seven clinics were run across scattered spreadsheets, paper, and disconnected tools, with no single view of the business.

Outcome: The whole business runs from one screen instead of scattered spreadsheets, invoicing for fleet and employer clients is handled in-house, and roughly 10 hours of admin a week disappears.

System: One system for everything staff need to run the clinics: a shared calendar, staff rotas, customer records, invoicing for fleet and employer clients, and reporting across the whole business — with each person seeing only what their role needs.

Proof: Runs all 7 clinics from one place — calendar, staff rota, customer records, invoicing, and reports — saving roughly 10 hours a week.

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More moneyMore timeLess admin

South Wales Driver Medicals

Automatic Reminders & Renewal Nudges

Workflow: Automatic Reminders & Renewal Nudges

Before: Driver medicals expire on a schedule, but nothing reminded anyone. Drivers missed appointments, and the business had no way to bring them back except hoping they remembered.

Outcome: Reminders and renewal nudges run on their own — the levers to cut no-shows and bring drivers back are in place, plus a 1,090-customer list rebuilt to re-engage. The measured impact lives in the client's analytics.

System: Reminders go out by text and email before each appointment, and renewal nudges fire automatically as a driver's medical nears expiry — all without staff touching it. From the old booking system, a list of 1,090 lapsed customers was rebuilt and made ready to win back.

Proof: Texts and emails that remind drivers before appointments and nudge them back when their medical is due — fewer no-shows, more repeat business.

See it in the full system
More customersMore money

South Wales Driver Medicals

Local Search, Rebuilt to Compete

Workflow: Local Search, Rebuilt to Compete

Before: The one-page brochure gave Google almost nothing to find — no local pages, no service pages, no useful content. It showed up for 15 searches; competitors showed up for 620–1,200 each.

Outcome: The reason the old site couldn't compete is gone: 42 local and service pages and 15 guides are live and built to rank. The live ranking movement shows up in the client's Google reports.

System: 42 local and service pages, plus 15 in-depth driving-licence and fitness-to-drive guides — so the site finally gives Google a reason to show it. The pages are built and live; the rankings that follow show up in the client's own Google reports.

Proof: The old site showed up for just 15 Google searches while rivals showed up for 620–1,200. The reason for that gap is gone.

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Lower riskMore time

South Wales Driver Medicals

DVLA Fitness-to-Drive AI Assistant

Workflow: DVLA Fitness-to-Drive AI Assistant

Before: Drivers with medical conditions often don't know whether they must tell the DVLA or can sign off themselves. The answer depends on the exact condition — and general AI tools get it wrong far too often to trust.

Outcome: A documented, verified benchmark: 88% correct on DVLA clinical questions, against the best general AI's 46%. Built and benchmarked, ready for whenever the client chooses to switch it on.

System: An assistant that answers strictly from the DVLA's own fitness-to-drive guidance, then tested head-to-head against the leading general AI tools on a set of real clinical questions. In that benchmark it scored 88% correct against their best of 46%. It's built and benchmarked — going live is a decision for the client.

Proof: An AI assistant that answers DVLA 'fitness to drive' questions correctly 88% of the time — benchmarked against the best general AI, which managed just 46%.

See it in the full system

Proof it is real

Payment methods supported
3 (card, PayPal, cash)
Clinics covered
7
Clinics managed by the system
7
Admin saved through automation
Roughly 10 hours/week
Lapsed customers rebuilt into a win-back list
1,090
Google searches the old site showed up for
15 (0 strong)
Searches competitors showed up for
620–1,200 each
Local & service pages built
42
In-depth guides built
15
Answered DVLA clinical questions correctly
88%
Best general AI on the same questions (Gemini 2.5 Flash)
46%
ChatGPT on the same questions
25%
Claude Haiku on the same questions
4%

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